Pre Loader Redesign
When it comes to loading or waiting , experience doesn't turn out very pleasing, my aim was to design engaging and fun - inducing pre - loader.
Design Process
Secondary Research
User Interviews
Brainstorming
Statement Of Purpose
To design loading screen for McDonald's mobile app to enhance user experience and encourage customers to try something different from menu's 'usual'.
Concept 1
Screen Size - Google Pixel 7 Pro (412 px x 892 px )
Loading Stat looked plain and uninteresting, simply 'loading' itself sets inside user's mind that they have to wait. Came up with fun engaging loading stat.
And we're done. Are you ready for exciting flavoursome experience!
Ventured more into pre-loaders, here I worked on phone web pre-loader based on the concept of 'Navarasa' or 9 emotions focusing on overall experience of user as they wait while their page loads, what emotion might they feel or directing them to feel a certain emotion.
CONCEPT #1 - Hasya Rasa or emotion which evokes fun, happiness and laughter.
CONCEPT #2 - Karuna Rasa or emotion which provides person with
compassionate and empathetic experience and concern for others.
CONCEPT #3 - Veer Rasa or emotion which stands for Courage, heroism and victory.
Appreciating users in whatever race they may be in their lives for keeping at it , at the same time providing them with incentive that something cool is awaiting them after the page loads.
